In this post is going to depict; summary of brief and research into pre-existing typography motion graphics.
Summary of brief:
Length: 30 seconds
24 fps MP4 format h264 at 1280X720
How font, rhythm, pattern, weight of stroke help emphasis or obscure meaning.
Direct an actor, record and animate.
Did some research to see what these videos have in common/ inspiration for finial piece.
First looked at the 3 examples on the brief then went off on search engines for the rest.
Essentially the same sentence in different fonts, Key board sounds, a cough. No voice.
The words having movement to explain it, words coming of a giants letters or symbols representing letters.
The words are not spoken, sound effects included.
The words having movement to it to represent the words as well as sound effects to represent it.
Changing fonts, into shapes of items eg buildings. Comparison of fonts. No spoken words.
spoken words, textured backgrounds. Question mark within the letter.
Words overlapping, letters fade away while using pre-existing letter to make up the new word.
robotic s voice song, When there was images it was normally small black silhouettes.
Keywords in a different colour. Words placed in different angles/ perspective.
Changing backgrounds. Words on top of images.
The tone sounds like someone’s bitter about someone, using science and cake as distraction.
White background with vignette. Black words. Black silhouetted images.
Computerised sounding voice, some words going from right to left.
black background. White words, some hollow. Some words moving overlapping each other. Outlined pictures for example the rocket. When the same word gets said, it appears on the same spot but has the appearance of bouncing.
Changing background relevant to the topic e.g. grass. When there’s an illusions there’s normally only one on screen. Repetition.
colourful, moving backgrounds. Words blurry then visible.
Animates sound effects into words as well as lyrics.
A bunch of “ o”s white text in black blocks.
White background with vignette and an icon in the centre.
Vignette green background. Red and black text. Symbols. Words within letters. Some words moved to fast to see until it stops in full screen of the sentences.
vignette background. Small images. Letters falling to place. Words growing from small too big. Words animated to fit the action of word eg the gun word, as if someone pulling it back to shoot.
In conclusion: Going to: animate the words In the motion to the meaning of the words,
changing backgrounds, vignette backgrounds, have the animation contain some sort of small symbols/ images, possible robotic sound, words within words, different colours to words depending on the meaning.
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