Promo kit pt3 : Deadpool

In this post looked at the movie Deadpool, promotional campaigns. Since that movie was the most well-known for its promotional campaigns.

Deadpool – Gentlemen, Touch Yourself Tonight | 2016

Deadpool testicular cancer
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They had an unconventional billboard with non-decisive emoticons to advertise their film, making people wonder what it was about.  They tried to appeal to the today’s youth that use social media stickers/ emojis.

Ryan Reynolds On How “Deadpool” Became A Reality – CONAN on TBS

Deadpool had the actor to go do tv talk show interviews with  a skit as the deadpool character.

Deadpool’ emoji
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They had Deadpool emojis for social media. Meaning people who send the emojis to people that didn’t know about the film, those people would ask about it then  become aware of the film.

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They had a themed newsletter and a doodled script in the Deadpool persona. The actor that played Deadpool  was  really active in social media,  with lots of small mentions or material, this built peoples hype up  before the movie release.

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The actor of wolverine tweeted a wolverine and Deadpool crossover image. Due to this, fan of wolverine discovered Deadpool.  They created a false sense or “ beef”  or drama between the two characters. People love watching drama unfold.

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They had numerous twitter champions by other people, even charities. 8 deadpool

In their twitter campaigns, they use searchable keyword hashtags. Betty white is a house hold name with her own fan base. People who searched up betty white could find the Deadpool image tweet.
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During the valentine season, they made a valentine romantic themed billboard. This romantic angle was done was possibly to draw in couples or people in to romantic films to watch Deadpool, that aren’t normally into action films.

They had many different type of promotional movie posters.

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They had a large cut out, people could take pictures with and share to social media. Then  friends, family and the followers of the people who took photos of the cutout would see it, those people would know about the film and might share it on.

They created a Christmas themed deadpool video and uploaded it on YouTube near Xmas.  The word “Christmas “itself a very searchable term in YouTube at that time of the year.
They created a build up to the trailer by releasing small things each day on different sites, asking the audience go check them out. This created more hype.

They made an unconventional movie promotion. A whole hour of a burning bag with: the deadpool face and Christmas music playing for the Christmas video. This made people wonder why and what is the movie actually about. 15 deadpool

The movie set up a dating profile on tinder. Some people who got matched then spread it to their social media, and people who saw the post the person got matched to then would spread it to their circle too.

Fantastic Four | American Ninja Warrior Sneak Preview [HD] | 20th Century FOX

They had advertised Deadpool at the end of another movie trailer. They included the Deadpool hashtag in the corner as a visual prompt so people could go check it out on social media.

Apparently this was a viral marketing hit. It’s a home video style video with the Deadpool persona acting towards a group of children dressed in super hero outfits.

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They had Instagram page and uploaded a mother’s day themed photo, with the Deadpool hashtag.

Australia Day Message From Deadpool

They had Deadpool  persona saying happy Australian day with the end screen the title of the movie, website name, hashtag and  the date.

DEADPOOL Promo Clip – Manchester United Dream (2016) Ryan Reynolds Marvel Movie HD

They appealed to football fans by having the deadpool persona play with football personalities in a “ dream” scenario .

Deadpool: All The Product Placements (Quickie)

Decided to look into the product placement they did in the film.

On the day of the release they were giving away free Deadpool goodie bags in my local forbidden planet.

Which had the dates and prompts to go watch the movie everywhere.
(primary research, here’s the haul I got on the day, ended up watching the film on the same day in the hype of the free goodie bag)
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Film budget: 58 million USD

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References

(2016), D., Reynolds, R. and Miller, T. (2017). Deadpool (2016) - Financial Information. [online] The Numbers. Available at: http://www.the-numbers.com/movie/Deadpool#tab=summary [Accessed 4 Jun. 2017].

burningred. (2016). 10 films with amazing marketing campaigns | burningred | Cardiff. [online] Available at: http://burningred.co.uk/2016/07/10-films-amazing-marketing-campaigns/ [Accessed 3 Jun. 2017].

Derisz, R. (2016). So, Deadpool is using Tinder. [online] Moviepilot.com. Available at: https://moviepilot.com/posts/3766410 [Accessed 3 Jun. 2017].

DiChristopher, T. (2016). Deadwho? Fox's Deadpool lights up social media. [online] CNBC. Available at: http://www.cnbc.com/2016/02/07/deadpools-secret-weapon-a-viral-social-media-campaign.html [Accessed 3 Jun. 2017].

Dickey, J. (2015). 'Deadpool' emoji will put the super-sass in your holiday texting. [online] Mashable. Available at: http://mashable.com/2015/12/21/deadpool-emoji/#d1vQi3VfIPqZ [Accessed 3 Jun. 2017].

Jensen, J. (2016). Why The DeadPool Marketing Campaign Did So Well. [online] HostGator Blog. Available at: https://www.hostgator.com/blog/deadpool-marketing-campaign/ [Accessed 3 Jun. 2017].

movies, H. (2016). How the 'Deadpool' budget stacks up to other superhero movies. [online] Business Insider. Available at: http://www.businessinsider.com/deadpool-budget-vs-other-superhero-movies-2016-2 [Accessed 3 Jun. 2017].

Nudd, T. and Nudd, T. (2016). Deadpool's Emoji Billboard Is So Stupid, It's Genius. [online] Adweek.com. Available at: http://www.adweek.com/creativity/emoji-billboard-deadpool-so-stupid-its-genius-168991/ [Accessed 3 Jun. 2017].

Screen Rant. (2016). 10 Best Deadpool Marketing Stunts. [online] Available at: http://screenrant.com/best-deadpool-marketing-stunts/ [Accessed 3 Jun. 2017].

Wired.com. (2016). Cite a Website - Cite This For Me. [online] Available at: https://www.wired.com/2016/02/deadpool-marketing/ [Accessed 3 Jun. 2017].

YouTube. (2015). Deadpool | #12DaysOfDeadpool [HD] | 20th Century FOX. [online] Available at: https://www.youtube.com/watch?v=xdzhHQbVMZs [Accessed 3 Jun. 2017].

YouTube. (2015). Fantastic Four | American Ninja Warrior Sneak Preview [HD] | 20th Century FOX. [online] Available at: https://www.youtube.com/watch?v=LNXSyq2E25I [Accessed 3 Jun. 2017].

YouTube. (2015). How Deadpool Spent Halloween. [online] Available at: https://www.youtube.com/watch?v=1Nvg0LwWeTU [Accessed 3 Jun. 2017].

YouTube. (2015). Ryan Reynolds On How "Deadpool" Became A Reality - CONAN on TBS. [online] Available at: https://www.youtube.com/watch?v=-3akK3XvMHQ [Accessed 3 Jun. 2017].

YouTube. (2015). The 'Pool Log. [online] Available at: https://www.youtube.com/watch?v=heQkjWWd_hA [Accessed 3 Jun. 2017].

YouTube. (2016). Australia Day Message From Deadpool. [online] Available at: https://www.youtube.com/watch?v=vv05IIPRY6Y [Accessed 3 Jun. 2017].

YouTube. (2016). Deadpool - Gentlemen, Touch Yourself Tonight | 2016. [online] Available at: https://www.youtube.com/watch?v=KsdD1MJXOpk [Accessed 3 Jun. 2017].

YouTube. (2016). DEADPOOL Promo Clip - Manchester United Dream (2016) Ryan Reynolds Marvel Movie HD. [online] Available at: https://www.youtube.com/watch?v=O02Vmb5kGxk [Accessed 3 Jun. 2017].

YouTube. (2016). Deadpool: All The Product Placements (Quickie). [online] Available at: https://www.youtube.com/watch?v=EoFwHSMiGec [Accessed 3 Jun. 2017].

YouTube. (2016). Free deadpool goodie bag. [online] Available at: https://www.youtube.com/watch?v=GKEVGF3SHjc [Accessed 3 Jun. 2017].
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