Promo kit pt 8: animation posters and marketing.

Aesthetic research.
From post 2  top 25 animated movie rank, decided to Look up the posters of those movies, age rating, genre and how they marketed their films.

Shrek 2 2004
Age rating: U
Animation, Adventure, Comedy

“Shrek and Fiona is married and meets the parents. People try to get Shrek away. “
Blue sky background, negative space between the 2 In the middle with the characters on the side.

Shrek the Third (2007)

Age rating: U
Genre listed: Animation, Adventure, Comedy
5 characters in display, Shrek right In the middle of the poster, Fiona  direction to Shrek and the donkeys eyes lead the viewer right to the middle.

5

They partnered with  McDonalds and released  Shrek glasses in happy meals.
The released quote” Shrek-shaped pasta in Australia , Fiona Salad in Latin America, carrot sticks, organic milk and fruit bags in the U.K.”

 

Finding Nemo (2003)
Age Certificate : u
Genre Listed : Animation, Adventure, Comedy.
Blue, white text underlined like a wave, the clown fish is relatively small in the poster, beam of light, swarm of fish, example of their previous successful film, date.
Themes: to survive, dead mother, a father trying to find a kid, Fish.

Finding dory (2016)

Finding dory marketing
Quotes from article:
10 dorry marckting.jpg

They held a giveaway, the voice actor of “dory”Promoted the film by talking about it in her tv talk show, this reached out to parents of children that could take their kid to watch the film. Making at least 2 sales per kid going to watch the film, since a child is normally  accompanied by an adult.
13 dory

When the trailer came out with 2 female adults push a stroller,  people  thought  the humans  was lesbians. The controversy trended on social media  and even the newspapers created articles about it. Most people was positive about  the idea of a lesbian couple however some was completely against it and wanted to boycott it.
14.JPG

Found these statistics of the age of people, gender and their other interests, that searched up finding dory or Pixar in general. Could not find  statistics for young children or actual statistics of the age of the audience who went and saw the actual movie.
In conclusion: going to think about the type of people that like  a certain genre and what other things they may be more likely to like is well, to incorporate that to In the concept.

Toy story 3  2010
15 toy story
Age Certificate: U
Genre Listed : Animation, Adventure, Comedy.
Quote “The toys are mistakenly delivered to a day-care centre instead of the attic right before Andy leaves for college,” “Woody’s job to convince the others they weren’t abandoned”
Everyone is hiding behind the main character, a box, a window, colourful.

Toy story 3 promotional campaign
16 toy story

Because of the 15 year gap between  the first movie and toy story 3, due to once child character in the movie is going to collage, roughly the age of the first generations either at or ready to go to collage.
They placed flyers for the request of drivers to work at ”pizza planet” a fake location in the movie around selected colleges. The flyers directed people to a facebook page about the toys story 3 screening.

Despicable Me 2 (2013)
17 depicavle me 2

They placed the most popular  characters in the movie  poster  the minions.
Age rating: U
Genres listed : Animation, Adventure, Comedy
18 despiicable me
In their first movie  poster of the Despicable me, they placed the main characters in, no displaying there faces and a hoard of minions. Dark colours. Comparing This movie poster  and their second movie they have shifted the focus on the characters.
19Quote” the companies are expected to spend more than $254 million traditional media like TV, print, radio, outdoor, in-theater, in-store and online ads”They also partnered with McDonalds, toysrus,.”
20  miinions.JPG

In Hong Kong they had mini themed play area and photo opportunity’s. This allowed people to take photos with the life sized figures, share on social media and people they know would find out about the movie and possible share it on to people they know.  In a shopping centre. Mcdonald had done an exclusive Hong Kong minion themed menu “summer bello party”.

In conclusion:
Need to think about  the region and what marking campaign  is suitable for different places. Need to consider  a  Anthropomorphic character, since it may be more marketable then humans, like  what the despicable me has done.


(Primary research photos of the cup and tic tacs )They created a line of minion tick tacs for their despicable me line.

References

Adage.com. (2007). McDonald's Unveils Global 'Shrek' Movie Promotion. [online] Available at: http://adage.com/article/news/mcdonald-s-unveils-global-shrek-movie-promotion/116573/ [Accessed 9 Jun. 2017].

Blog.modes4u.com. (2013). Funny Despicable Me exhibition in Hong Kong | modeS Blog. [online] Available at: http://blog.modes4u.com/hong-kong/funny-despicable-me-exhibition-in-hong-kong.html [Accessed 9 Jun. 2017].

Brandeating.com. (2015). McDonald's Hong Kong Gets a Whole Minion Menu as Well as Minion Cutlery. [online] Available at: http://www.brandeating.com/2015/07/mcdonalds-hong-kong-gets-whole-minion-menu-plus-cutlery.html [Accessed 9 Jun. 2017].

Campaignlive.co.uk. (2003). Disney's Finding Nemo nets £7m P&G link-up. [online] Available at: http://www.campaignlive.co.uk/article/disneys-finding-nemo-nets-7m-p-g-link-up/191761 [Accessed 9 Jun. 2017].

Clickz.com. (2010). ’Toy Story 3’ Perfects Audience Targeting With Social Campaign | ClickZ. [online] Available at: https://www.clickz.com/toy-story-3-perfects-audience-targeting-with-social-campaign/47633/ [Accessed 9 Jun. 2017].

Everythinghapa.com. (n.d.). Cite a Website - Cite This For Me. [online] Available at: http://everythinghapa.com/archives/16343 [Accessed 9 Jun. 2017].

Graser, M. (2013). Minions Mean Big Business for Universal as ‘Despicable Me’ Stars Break Out. [online] Variety. Available at: http://variety.com/2013/film/news/minions-mean-big-business-for-universal-as-despicable-me-stars-break-out-1200485833 [Accessed 9 Jun. 2017].

IMDb. (2016). Finding Dory (2016). [online] Available at: http://www.imdb.com/title/tt2277860/?ref_=fn_al_tt_1 [Accessed 9 Jun. 2017].

IMDb. (2016). Shrek 2 (2004). [online] Available at: http://www.imdb.com/title/tt0298148/?ref_=fn_al_tt_1 [Accessed 9 Jun. 2017].

IMDb. (n.d.). Deadpool (2016) - Parents Guide. [online] Available at: http://www.imdb.com/title/tt1431045/parentalguide?ref_=tt_ql_stry_5 [Accessed 9 Jun. 2017].

IMDb. (n.d.). Despicable Me 2 (2013). [online] Available at: http://www.imdb.com/title/tt1690953/?ref_=nv_sr_3 [Accessed 9 Jun. 2017].

IMDb. (n.d.). Despicable Me (2010). [online] Available at: http://www.imdb.com/title/tt1323594/ [Accessed 9 Jun. 2017].

IMDb. (n.d.). Finding Nemo (2003). [online] Available at: http://www.imdb.com/title/tt0266543/?ref_=fn_al_tt_1 [Accessed 9 Jun. 2017].

IMDb. (n.d.). Frozen (2013). [online] Available at: http://www.imdb.com/title/tt2294629/?ref_=fn_al_tt_1 [Accessed 9 Jun. 2017].

IMDb. (n.d.). Toy Story 3 (2010). [online] Available at: http://www.imdb.com/title/tt0435761/?ref_=fn_al_tt_1 [Accessed 9 Jun. 2017].

Io9.gizmodo.com. (2016). deadpool had to slash 7 million. [online] Available at: http://io9.gizmodo.com/the-makers-of-deadpool-had-to-slash-7-million-from-the-1758147495 [Accessed 9 Jun. 2017].

Mail Online. (2016). Finding Dory trailer may feature Pixar's first-ever lesbian couple. [online] Available at: http://www.dailymail.co.uk/news/article-3616412/Pixar-s-new-Finding-Dory-trailer-feature-animation-studio-s-lesbian-couple.html [Accessed 9 Jun. 2017].

Miller, C., Hui, R., Steig, W., Adamson, A., Myers, M., Diaz, C. and Murphy, E. (n.d.). Shrek the Third (2007). [online] IMDb. Available at: http://www.imdb.com/title/tt0413267/?ref_=nv_sr_1 [Accessed 9 Jun. 2017].

Movies, W. (2016). Who’s Looking for Dory? A Profile of People Interested in Pixar Movies | Quantcast. [online] Quantcast. Available at: https://www.quantcast.com/blog/whos-looking-for-dory/ [Accessed 9 Jun. 2017].

Pantone.com. (2015). Color Intelligence - Pantone Color Institute - Introducing Minion Yellow™. [online] Available at: https://www.pantone.com/pantone-color-institute-announces-minion-yellow [Accessed 9 Jun. 2017].

YouTube. (2016). Controversy Around LGBT Couple In The New 'Finding Dory' Film. [online] Available at: https://www.youtube.com/watch?v=J3ivy9rgF8M [Accessed 9 Jun. 2017].

YouTube. (2016). Grabbing Dory. [online] Available at: https://www.youtube.com/watch?v=RVNw_E-D0UY [Accessed 9 Jun. 2017].

 

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