The word count was very restricting. wasted the word count on giving a range of examples, but didn’t back up those promotional campaign ideas with research done. With the limiting word count should of just stuck to explaining one or 2 promotional ideas but with great detail, as such as examples of what pre-existing animated movies did for their promotional campaign, how it was successful and why.
Because I only had a week to complete the assignment wasn’t able to research, explain and provide more alternatives of the break down costs of each item needed, for each promotional campaign idea.
Turns out I was supposed to come up a third-year idea in this assignment. I did the opposite, used one of my throw away ideas that would better fit the research done. The third-year idea compared to this child friendly adopted cookie idea is completely different.
For the poster was originally was trying to draw the cookie boy holding a cookie he made, with the waitress with the same purple hair In the background. What actually happened
Accidentally drew the boy as a older teen, so went with the angle that the character at the left is the 16 year old sister.
From feedback people thought the boy on the left was a “ emo 14 year old that doesn’t know if its male or female.
With that angle , I should of drew the girl with different coloured hair to make it clear the cookie is adopted.
The waitress doesn’t look like a cookie person in fact its not visible.
Going with the first angle of the character on left being a cookie boy. He looks human and nothing cookie like.
Colour Was trying to draw the poster so it would be both colourful enough to appeal to young children but still able to Appeal to teens and young adults.
Somewhat achieved that by having a black vignette, and beyond the spot light the piece is darkened. The cookie is itself is very bright in colour.
To make it clear that on the white piece section of the cookie hat, to be a kid drawing of the 2-lesbian couple and the adopted cookie. In the final drawing the lesbian couple is not noticeable.
In conclusion for the future need to: practice drawing, better time management, look at and draw different styles, back up the points with several research points.
1st poster concept was to have the 2-lesbian couple with the adopted cookie siting In the middle. They all siting in the diner. The couple looking at each other while the adopted cookie eating, then the background the waitress is looking at their table.
From research as well as time constraint. Looking at other posters, decided to cut the number of people displayed in the poster to make it more eye catching.
Went with the colour purple due the connotation of it meaning “mystery” or “wisdom” Thought this fitted best for the concept, due to the cookie trying to find about his identity,
Drew the cookie’s eyebrows, mouth and the waitress hair purple so the audience could connect they are related. Decided to draw an anthropomorphic cookie boy to appeal more to young children.
Messed up the drawing the hand, the highlights. To make it make sense the cookie is in the middle of the poster, decided to draw him sit on top of the milk. Also, due to my poor hand drawing skills, drawing a glass of milk is faster than a hand. There seems to be a lot of empty space, didn’t have time to make the walls look like windows, with a view of the outside. As a quick fix , ended up darkening and adding a vignette, to make it less empty as well as making the poorly drawn hand less noticeable.Was going to make the nose a chocolate chip, however that looked too out of place.
Asked someone their opinion of the poster and what age do they think the character are.
Did the arm of the cookie just move by itself? Think I drank too much. (the character on the left) looks like an emo 14-year-old that doesn’t know if its male or female. Where’s the date and age rating?
In this post looked at examples of adoption and foster movie posters, to see how they tackled displaying that topic.
Majority of the posters portray the child and have colourful colours, blues. A couple was in dark colours however those films was portraying the horrors of adoption of foster care. A couple of the posters have some sort of radiating light. In conclusion: going to include some sort of light source and the child itself.
Looked at a couple of genres some of the adoption film is listed under.
IMDb. (2017). IMDb: Fostering & Adoption Movies - a list by joysings. [online] Available at: http://www.imdb.com/list/ls056171027/ [Accessed 9 Jun. 2017].
IMDb. (n.d.). Foster (2011). [online] Available at: http://www.imdb.com/title/tt1629443/ [Accessed 9 Jun. 2017].
IMDb. (n.d.). Juno (2007). [online] Available at: http://www.imdb.com/title/tt0467406/?ref_=fn_al_tt_1 [Accessed 9 Jun. 2017].
IMDb. (n.d.). Martian Child (2007). [online] Available at: http://www.imdb.com/title/tt0415965/ [Accessed 9 Jun. 2017].
IMDb. (n.d.). Orphan (2009). [online] Available at: http://www.imdb.com/title/tt1148204/ [Accessed 9 Jun. 2017].
IMDb. (n.d.). Raising Helen (2004). [online] Available at: http://www.imdb.com/title/tt0350028/ [Accessed 9 Jun. 2017].
IMDb. (n.d.). The Unloved (TV Movie 2009). [online] Available at: http://www.imdb.com/title/tt1268989/ [Accessed 9 Jun. 2017].
From post 2 top 25 animated movie rank, decided to Look up the posters of those movies, age rating, genre and how they marketed their films.
Shrek 2 2004
Age rating: U
Animation, Adventure, Comedy
“Shrek and Fiona is married and meets the parents. People try to get Shrek away. “
Blue sky background, negative space between the 2 In the middle with the characters on the side.
Shrek the Third (2007)
Age rating: U
Genre listed: Animation, Adventure, Comedy
5 characters in display, Shrek right In the middle of the poster, Fiona direction to Shrek and the donkeys eyes lead the viewer right to the middle.
They partnered with McDonalds and released Shrek glasses in happy meals.
The released quote” Shrek-shaped pasta in Australia , Fiona Salad in Latin America, carrot sticks, organic milk and fruit bags in the U.K.”
Finding Nemo (2003)
Age Certificate : u
Genre Listed : Animation, Adventure, Comedy.
Blue, white text underlined like a wave, the clown fish is relatively small in the poster, beam of light, swarm of fish, example of their previous successful film, date.
Themes: to survive, dead mother, a father trying to find a kid, Fish.
Finding dory (2016)
Finding dory marketing
Quotes from article:
They held a giveaway, the voice actor of “dory”Promoted the film by talking about it in her tv talk show, this reached out to parents of children that could take their kid to watch the film. Making at least 2 sales per kid going to watch the film, since a child is normally accompanied by an adult.
When the trailer came out with 2 female adults push a stroller, people thought the humans was lesbians. The controversy trended on social media and even the newspapers created articles about it. Most people was positive about the idea of a lesbian couple however some was completely against it and wanted to boycott it.
Found these statistics of the age of people, gender and their other interests, that searched up finding dory or Pixar in general. Could not find statistics for young children or actual statistics of the age of the audience who went and saw the actual movie. In conclusion: going to think about the type of people that like a certain genre and what other things they may be more likely to like is well, to incorporate that to In the concept.
Toy story 3 2010
Age Certificate: U
Genre Listed : Animation, Adventure, Comedy.
Quote “The toys are mistakenly delivered to a day-care centre instead of the attic right before Andy leaves for college,” “Woody’s job to convince the others they weren’t abandoned”
Everyone is hiding behind the main character, a box, a window, colourful.
Toy story 3 promotional campaign
Because of the 15 year gap between the first movie and toy story 3, due to once child character in the movie is going to collage, roughly the age of the first generations either at or ready to go to collage.
They placed flyers for the request of drivers to work at ”pizza planet” a fake location in the movie around selected colleges. The flyers directed people to a facebook page about the toys story 3 screening.
Despicable Me 2 (2013)
They placed the most popular characters in the movie poster the minions.
Age rating: U
Genres listed : Animation, Adventure, Comedy
In their first movie poster of the Despicable me, they placed the main characters in, no displaying there faces and a hoard of minions. Dark colours. Comparing This movie poster and their second movie they have shifted the focus on the characters.
Quote” the companies are expected to spend more than $254 million traditional media like TV, print, radio, outdoor, in-theater, in-store and online ads”They also partnered with McDonalds, toysrus,.”
In Hong Kong they had mini themed play area and photo opportunity’s. This allowed people to take photos with the life sized figures, share on social media and people they know would find out about the movie and possible share it on to people they know. In a shopping centre. Mcdonald had done an exclusive Hong Kong minion themed menu “summer bello party”.
In conclusion: Need to think about the region and what marking campaign is suitable for different places. Need to consider a Anthropomorphic character, since it may be more marketable then humans, like what the despicable me has done.
(Primary research photos of the cup and tic tacs )They created a line of minion tick tacs for their despicable me line.
Adage.com. (2007). McDonald's Unveils Global 'Shrek' Movie Promotion. [online] Available at: http://adage.com/article/news/mcdonald-s-unveils-global-shrek-movie-promotion/116573/ [Accessed 9 Jun. 2017].
Blog.modes4u.com. (2013). Funny Despicable Me exhibition in Hong Kong | modeS Blog. [online] Available at: http://blog.modes4u.com/hong-kong/funny-despicable-me-exhibition-in-hong-kong.html [Accessed 9 Jun. 2017].
Brandeating.com. (2015). McDonald's Hong Kong Gets a Whole Minion Menu as Well as Minion Cutlery. [online] Available at: http://www.brandeating.com/2015/07/mcdonalds-hong-kong-gets-whole-minion-menu-plus-cutlery.html [Accessed 9 Jun. 2017].
Campaignlive.co.uk. (2003). Disney's Finding Nemo nets £7m P&G link-up. [online] Available at: http://www.campaignlive.co.uk/article/disneys-finding-nemo-nets-7m-p-g-link-up/191761 [Accessed 9 Jun. 2017].
Clickz.com. (2010). ’Toy Story 3’ Perfects Audience Targeting With Social Campaign | ClickZ. [online] Available at: https://www.clickz.com/toy-story-3-perfects-audience-targeting-with-social-campaign/47633/ [Accessed 9 Jun. 2017].
Everythinghapa.com. (n.d.). Cite a Website - Cite This For Me. [online] Available at: http://everythinghapa.com/archives/16343 [Accessed 9 Jun. 2017].
Graser, M. (2013). Minions Mean Big Business for Universal as ‘Despicable Me’ Stars Break Out. [online] Variety. Available at: http://variety.com/2013/film/news/minions-mean-big-business-for-universal-as-despicable-me-stars-break-out-1200485833 [Accessed 9 Jun. 2017].
IMDb. (2016). Finding Dory (2016). [online] Available at: http://www.imdb.com/title/tt2277860/?ref_=fn_al_tt_1 [Accessed 9 Jun. 2017].
IMDb. (2016). Shrek 2 (2004). [online] Available at: http://www.imdb.com/title/tt0298148/?ref_=fn_al_tt_1 [Accessed 9 Jun. 2017].
IMDb. (n.d.). Deadpool (2016) - Parents Guide. [online] Available at: http://www.imdb.com/title/tt1431045/parentalguide?ref_=tt_ql_stry_5 [Accessed 9 Jun. 2017].
IMDb. (n.d.). Despicable Me 2 (2013). [online] Available at: http://www.imdb.com/title/tt1690953/?ref_=nv_sr_3 [Accessed 9 Jun. 2017].
IMDb. (n.d.). Despicable Me (2010). [online] Available at: http://www.imdb.com/title/tt1323594/ [Accessed 9 Jun. 2017].
IMDb. (n.d.). Finding Nemo (2003). [online] Available at: http://www.imdb.com/title/tt0266543/?ref_=fn_al_tt_1 [Accessed 9 Jun. 2017].
IMDb. (n.d.). Frozen (2013). [online] Available at: http://www.imdb.com/title/tt2294629/?ref_=fn_al_tt_1 [Accessed 9 Jun. 2017].
IMDb. (n.d.). Toy Story 3 (2010). [online] Available at: http://www.imdb.com/title/tt0435761/?ref_=fn_al_tt_1 [Accessed 9 Jun. 2017].
Io9.gizmodo.com. (2016). deadpool had to slash 7 million. [online] Available at: http://io9.gizmodo.com/the-makers-of-deadpool-had-to-slash-7-million-from-the-1758147495 [Accessed 9 Jun. 2017].
Mail Online. (2016). Finding Dory trailer may feature Pixar's first-ever lesbian couple. [online] Available at: http://www.dailymail.co.uk/news/article-3616412/Pixar-s-new-Finding-Dory-trailer-feature-animation-studio-s-lesbian-couple.html [Accessed 9 Jun. 2017].
Miller, C., Hui, R., Steig, W., Adamson, A., Myers, M., Diaz, C. and Murphy, E. (n.d.). Shrek the Third (2007). [online] IMDb. Available at: http://www.imdb.com/title/tt0413267/?ref_=nv_sr_1 [Accessed 9 Jun. 2017].
Movies, W. (2016). Who’s Looking for Dory? A Profile of People Interested in Pixar Movies | Quantcast. [online] Quantcast. Available at: https://www.quantcast.com/blog/whos-looking-for-dory/ [Accessed 9 Jun. 2017].
Pantone.com. (2015). Color Intelligence - Pantone Color Institute - Introducing Minion Yellow™. [online] Available at: https://www.pantone.com/pantone-color-institute-announces-minion-yellow [Accessed 9 Jun. 2017].
YouTube. (2016). Controversy Around LGBT Couple In The New 'Finding Dory' Film. [online] Available at: https://www.youtube.com/watch?v=J3ivy9rgF8M [Accessed 9 Jun. 2017].
YouTube. (2016). Grabbing Dory. [online] Available at: https://www.youtube.com/watch?v=RVNw_E-D0UY [Accessed 9 Jun. 2017].
In this post is tips of what articles highlight to include in a poster and some poster analysis.
Notes of what the article ,mentioned:
1) attention, interest, desire and action. Flashy designs are not needed, leading character or interesting plot portrayal.
2) quote “Illustrate but don’t enlighten” Reveal only theme but not the suspense of the movie. ( perfect for suspense or horror movies)
4) Attract non fans. Including named actors is good however the theme should be there to.
6) Suitable for all formats eg dvds and poster.
7) If it’s a sequel for it to be consistent and relevant.
In conclusion: after viewing the movie posters and tips, plan to incorporate: some mystery, make sure the title is in a contrasting colour and take a portion of the space of the poster, think of colour, place the main character in. Looks like having one character in the poster is the most common, some of the posers have a black vignette might incorporate those elements.
Notes from article “How to design a movie poster – top ten tips to grab the eye of a sales agent, distributor or audience member”
-If there’s no big names In the movie don’t display them as a movie star.
-Avoid to many colours.
-Know the genre
In conclusion: after settling what genre is going to consider putting the stereotypes of that genre displayed on the poster.
Jones, C. (2012). How to design a movie poster – top ten tips to grab the eye of a sales agent, distributor or audience member. [online] Make Film Teach Film. Available at: http://www.chrisjonesblog.com/2012/11/how-to-design-a-movie-poster-%E2%80%93-top-ten-tips-to-grab-the-eye-of-a-sales-agent-distributor-or-audience-member.html [Accessed 9 Jun. 2017].
Plus, G. and Qayyum, A. (n.d.). 7 Essentials of a Great Movie Poster Design. [online] Smashinghub.com. Available at: http://smashinghub.com/7-essentials-of-a-great-movie-poster-design.htm [Accessed 9 Jun. 2017].
In this post is going to be the 2 videos I looked at that are examples of what not to do. The third video is an example of a kid trying to fit in school. That research is relevant because planning to incorporate the idea of a child trying to find his place and identity.
The Apprentice S12E09 Virtual Reality Game
Decided to look at how other people proposed their idea. At 32 min 50 sec
The audience ask why the main character is not on the poster. They included In their poster what they are trying to find In the game. Who is Gordon? They also spoke about the target market.
In conclusion: going to think about the target market and include the main character In the poster.
10 Disastrous Marketing Campaigns
Looked at this video to see what things to avoid.
For example: no rape jokes, careful of colours because people might assume its racist, don’t have mismatched product placement that is opposite to the film concept, health and safety, things that can be seen as sexist, for example don’t measure women’s butts.
Awkward short animation about a lizard creature fitting in a human school.
Cinema audience distribution in the United Kingdom (UK) as of 2014, by age and gender
Most common age group is 15- 24. slightly larger number of males for example in age groups 7- 34 watch cinema compared to females. The lowest age group is 55+ is the lowest amount at between 5- 10% , 45- 54 is the second lowest about at 10% therefore there is less financial sense to target anything to that age group. The downside of this information is that it’s from 2014, so it might be considered outdated.
Decided to look at the different age ratings, what age can watch what age rating and what makes it that age rating.
In conclusion: Through the British board of film classification. 12A, PG, U everyone can watch and not denied entry to watch.
In conclusion: R18 is porn and the least amount of people are going to watch it. Going to avoid coming up with content that reaches this age certificate.
04 /June / 2017
Created a couple of forums to what type of films people enjoyed and what kind of promotional Campaign left an impact on them.
For the first forum people got confused.
Made another forum. This was the question I asked.
These was some of the responses.
In conclusion: Akira seem to be a popular movie. Not much people remember what promotional Campaign got them to watch a certain film, even after a follow up question. The people that mentioned how they got to know the movie there responses was mainly: it was on Tv, a trailer on tv, they watched a previous movie or tv show about it, by word of mouth.
First for initial research, did a simple search up of articles that talk about, what age group are the most common for animated movies, also watched videos taking notes.
Millennials deferring adult hood. Peoples in their 20’s going to see films aimed at children.
Quote “ 20% of the audience were non-families.” For Disney sales.
Quote “ 2011 re-release of The Lion King in 3D opened with $29.3 million and only 74% of the audience was comprised of families (18% of non-families were couples”
Quote “ Toy Story 3’s non-family audience was 40% 17 to 24 year olds. ”
It states how when muppets were released into the cinema, as part of marketing, they placed several campaigns and live show appearances, which is not suitable for the 10 year old demographics. This shows that they were trying to target the older generation into watching what appears to be a “kids movie”
Quote “ Animated family films have performed consistently well at the box office,”
The Most Amazing Movie Advertising Tricks Ever Used By Studios!
Some notes from the video:
Deadpool 2016 . Several YouTube videos, viral hits,
Star Wars the force awakens 2015 : events, merchandise
The dark night 2008: Harvey dent website, viral hits, domino pizzas, in new York people saw the bat signal light up.
Avatar 2009: invite event to merchandise and footage, mystery at the time.
Cloverfield 2008: first trailer to the creature feature on transformers. They instructed people to go on a site “11808.com” for more.
The Blair witch project 1999: illusion of documentary, some people thought was real. The actors on the movie page was listed dead for a year.
Ex machina 2015: On phones people on tinder was approached by a woman asking questions, she would direct them to a Instagram page with the movie trailer and poster.
The social network 2010: Tagline, teasers.
Guardian of the galaxy 2014: catchy sound track
Burning red notes.
The secret life of pets 2016. They partnered with one of the biggest pet stores for example the character had a “PetSmart takeover” the official movies official Facebook page used clips from the movie to target the audience with quote “ relatable posts “ for example talks about finishing bank holiday weekend as a caption, while the images displays a dog kicking work of the table”
Avengers. They partnered with lego.Pitch perfect 2 2015- they used snapchat, a twitter mirror, Instagram Tumblr gif booth, they would just pull faces. Target audience 16- 30 year olds.
– The Blair witch project 1999: a website full of fake police reports, film makers handed out posters. at film screening to come forward about the “missing students”.
Men in black 2012: they created a fictional 14 year old blogger that wrote about men in black suits and aliens. Campaign on Facebook produced 129,000 likes.
The dark night 2008: they placed quote “ vandalised joker cards popping up in comic book shops. The cards led curious people to a site, IBelieveInHarveyDent.com”
Ex Machina 2015
Unintentionally, north Korea caught wind of the film, labelled it as ‘most blatant act of terrorism and war’ with threats of retaliation. Hackers got into Sonys computers and leaked documents, threatening them if they premier the movie there would be consequences. The film ends up with lots of delays but end up on Netflix quietly. Lots of people found out about the movie by the controversy.
It listed Deadpool as a high rate for marketing.
burningred. (2016). 10 films with amazing marketing campaigns | burningred | Cardiff. [online] Available at: http://burningred.co.uk/2016/07/10-films-amazing-marketing-campaigns/ [Accessed 2 Jun. 2017].
Cult Critic: The Film Magazine. (n.d.). Animation Films Are Dominating the Box Office: Cult Critic Filmonomics. [online] Available at: http://hlc-cultcritic.com/filmonomics-animation-film/ [Accessed 2 Jun. 2017].
Mic.com. (n.d.). Why Children's Movie Audiences Are Filled With 24-Year-Olds. [online] Available at: https://mic.com/articles/76207/why-children-s-movie-audiences-are-filled-with-24-year-olds#.O65AbzVci [Accessed 2 Jun. 2017].
YouTube. (2011). The Dark Knight: A Case Study in Alternate Reality Gaming. [online] Available at: https://www.youtube.com/watch?v=483Tb0NJ1T4 [Accessed 2 Jun. 2017].
YouTube. (2016). The Most Amazing Movie Advertising Tricks Ever Used By Studios!. [online] Available at: https://www.youtube.com/watch?v=GWWqSRch16E [Accessed 2 Jun. 2017].
In this post is the brief that had been set. Reordered the most important bit to the top.
DEADLINE: , 4pm Friday 9 June 2017
For drop box:
1. 1250 words plus images, plus Harvard References: .docx format
A promotional poster for your short animation: PNG format @ 150 dpi 896mm high by 843mm wide.,……………………………………………………………………………………………………………..
Propose a plan to get your short animated film in front of the largest most beneficial audience possible [whilst remaining tasteful].
What would be the best audience to play to, and why and how do you get your production in front of them, solutions may range from sensible business plans to short script for “Mission Impossible” style interventions… [whilst remaining tasteful]. Objectives:
To broaden your ability to promote animation and understand its place in the world of entertainment in relationship to other forms of communication.
• To develop your understanding of how animation works as a form of media and how it is most effectively promoted. This will help you to create more successful animation business as either a freelancer or studio operative.